Website optimization in simple terms is the way one optimize website for SEO and ensuring that it’s working just as hard as it should. Getting to doing website search engine optimization is very important for SEO, online presence, search engine visibility and conversions.
In this “how to optimize your website for SEO”, I’ll guide you through all you need to know about website optimization – what search engine optimization is, reasons why you must optimize your website for SEO and the benefits of SEO for conversions.
So let’s started;
So any properly done website optimization for conversions ideally has much healthier metrics like time spent on a page, bounce rate – making Google search rank it to the top.
The tips and strategies I’ll be dropping in this guide will guide you to optimize your site both for website search engine optimization and conversions so you could have the best for your business.
What is SEO?
SEO is an acronym for “search engine optimization.” It’s the practice of growing the traffic of your website through search engine results.
Website optimization can only be achieve by implementing SEO – and will also help your website become more findable on search. So when search query relating to your business or brand are made on engines, your website has a better opportunity to be seen and becoming a regular buyer.
Let say you run a fitness business. And you offer workout and dieting tips on your website.
That’s the influence of optimizing your website for SEO.
Website Optimization Techniques
5 Reasons to Optimize your Website for SEO & Conversions
The reasons why you should optimize your site for SEO and conversions is just more than enough. But you need to understand the way they blend to give an effective, more productive site.
Let’s examine these five precise reasons to get your website optimized quickly and to frequently optimize it as time goes.
1. Let your website serve a purpose for specific audience
You might find it disappointing with Google sometimes, because search fails to rank your favourite content or noticed a big drop in your organic traffic after a routinely algorithmic update.
In true sense, well, your aim and that of search engine is the same – because;
- You publish the best and quality content for your audience
- You create a sound website user experience
- Your main concern is giving out major value
Though you’ve just go about it in another direction. As you keep analyzing the behaviour of your audience, Search engine is busy analyzing millions of web pages and site.
There are more than 200 ranking factors Google search uses to make its decision about the web pages that appears on its results pages. These algorithm updates from Google gives more attention to features that a specific web page gives to searchers the content they want.
When you pay a careful attention to website optimization, that’s to say you’re choosing a primary and latent semantic keyword phrase relating to search engine’s objective.
It also means you’re writing quality content that’s having a good Meta tag descriptions that tells search engine what’s all about and also engage your audience in all its totality.
When you optimize your website for conversions, it also means you’re paying a very good attention on leading your visitors to a particular goal, be it signing up for email list for your email marketing or Affiliate Marketing.
This is exactly the way Google goes about it – you want to fulfill the desire of your audience and offer them what they want.
So understanding how to do website optimization for SEO and conversions at the same time combines both goals and promote a better connection between your website and search engines.
2. Increase your traffic from Search engines
The amount of money spent on advertising by an average business today is approximately 1% of its total profits. So if your total earnings in a year is $2,000,000 – then you’ve spent roughly $20,000 on promotion.
Comparing the amount spent on advertising and your yearly earnings, it seems a very small percentage – that’s the benefit of why website optimization or website search engine optimization is key to your business.
Getting organic search traffic via SEO is free. You could create quality content but you must pay to promote your content – it’s not as expensive as PPC.
The traffic generated through organic search is nearly 15% compare to less than 2% generated by paid search. So optimizing your website for SEO gets you this 15% traffic or more compare to the 2% of paid search.
I recommend you focus your energy, money and time more to getting your organic search traffic increased. Though the results might take a bit longer to be visible – but it’s sure to last longer and result in converting more leads to customer.
3. Take advantage of active traffic
Driving in traffic to your site is one thing and sustaining or keeping them is another difficult task. So when a visitor lands on your website, you will definitely want them to have a long-stay impression and persuade them to come back.
Understanding website optimization or website search engine optimization for conversions entails you knowing your audiences’ behaviour and user experience. Analyze your website visitors – if they navigate through your site by scrolling down the page, and how often they take actions on your calls to action.
If your email list contains a good numbers of subscribers, contacting them with offers, incentives and coupons are ways of keeping your captured traffic active. You could compel them to connect with you on your social media platforms, visit your affiliate pages or read your new published posts.
Learning to optimize your website for conversions and capitalizing on you captured audience will particularly boost the rate of your conversion because a higher number of that traffic will become a buyer.
Understanding this, will help you know what offer your audience will respond to quickly and you’ll get to know how to present these offers in the best possible attractive way.
4. Your website work harder
It takes more than just a website or a beautiful one to produce conversions. Though a good conversion rate is about 2.5% – for you to achieve this rate you need to build a website for SEO.
Website optimization empowers your website to work harder. Working harder means driving in traffic always which will lead to conversion – for conversion to take place at a higher rate – what are those things you ought to do?
- Study and analyze your audience
- Research and applied the data to your website
- Give your Audience what they want
If you’ve done all these and ensure to apply them accordingly, be sure to expect your conversion rate to be high. This is because, when people land on your website – they are sure to get what they’re looking for and are grateful for providing it for them.
They will not only be your loyal customers but your marketer.
Always to put your website optimization first, though. If you don’t drive in traffic, conversions can’t take place. Optimize your website with helpful, sticky content and loads of openings for your visitors to convert.
5. To meet your audiences’ Expectations and Wants.
Let’s paint this picture:
Mr Jones has an e-commerce website where he sells sport shoes. Mike wants to buy a pair of running shoes for himself and decided to make a search query on search engine with the keyword Best shoes for runners.
Before now, Mr Jones has written a well insightful, comprehensive and quality blogpost on how to choose the best running shoes – and has also included in the post, recommendation from big brands, detailed info for various kinds of runners.
Mike reads through the blog post. Eventually, he signs up to your email list because Mr Jones included a lead magnet that recommends a fit chart and free sizing for runners.
Now, Mr Jones having received Mike’s sign up notification – send a lead magnet quickly to him. After a couple of days Mr Jones sends him a coupon code for his online purchase on Jones’s store along with pictures of running shoes.
At this point, Mike recognizes that Mr Jones has fulfil his desire to get a running shoe – jumps for the offer, goes straight to made a purchase with the discount.
That being said, website optimization and conversion rate optimization works together. Meeting the needs and expectation of your audience should be the goal of your website. Then your customers are secure with you.
How do I optimize my Website for SEO?
This is the 8 Simple Steps to optimize your website for SEO and increase your conversion rate. To get started, it’s very important to boost your website optimization to boost your traffic.
These under listed tips will get you going for your website search engine optimization success. Then you can then channel your attention to converting leads while you still update your website with new blog post.
1. Collect and analyze all data from your website
Collecting and analyzing all data from your website will help you to notice the behavior of your audience and how they interact with it whenever they land on your website. this is a key factor get your website optimization done properly
Though one piece of information can’t give the needed pattern but having enough data will give you an insight of how your audience communicate with your site.
If a small amount of traffic lands your site and don’t action on your CTA, that might not pose a problem. On the other hand, should a big percentage of traffic disregard your CTA, I recommend you make some adjustments to your site.
Making using of users’ report tools like Google Analytics and Google Search Console will help give you a true analysis of your audiences’ behavior and boost your website optimization.
For instance, Google Analytics tells you the behaviour of your visitors at the time they land on your website, the pages they interact with the most, where they coming from and so on.
Google Search Console gives you a clear picture of the number of sessions, your bounce rate, unique visits, numbers of clicks and many more.
Look into the informations regarding a specific pattern – Referral sources give a clear picture concerning your audience. How is your website found? Check for pages on your site that drive in more traffic or the one that converts the most.
Get the pages with the highest success and transform it across your website.
2. Research your Keyword very well
Gone are the days when keywords are just picked and used to write content of about 300-word, and boom! You are on top of search results the following day. You can’t do website optimization or optimize you website for SEO without a well research keyword.
A very good keyword research tool I recommend for my readers is Twinword Ideas – it’s a new AI tool that will help discover keywords that connect your business and niche. A good alternative is Ubersuggest.
You can use it to find long-tail keyword that matches your audience and customer’s intentions. Put into consideration the reason they are making a search query using a specific keyword and making sure your content answers the questions they looking for.
You can start your keyword research with a broad word phrase. Let say, you’re offering digital marketing services, and then you can start with a keyword like “digital marketing types”.
Twinword Ideas provides you will a list of keywords for your website optimization that you could sort in many ways. Should you look for a long-tail keyword you want to use to target a particular audience? This is the best tool.
Ensure to create long, insightful content that will make available as much information on the topic as possible.
Useful Guide: How to include keywords in content writing for SEO.
3. Create long, quality, Insightful and Question-answering content
Content is key! Content is very important! Content is the most essential element when you’re doing website optimization.
That being said, the optimal length for your post should be 1600 word, this is according to Buffer. Well sorry to disappoint you, this is just the opening ceremony.
Before you starting creating your ultimate content with 1600 words, first input your main keyword on search and go through the first top 10 pages on search results. You will definitely see some pages longer than 1600 words. So, you should do same.
Well, the number of words is not the ultimate; however, it tells Google you’re offering more content. So if your audience are reading and spending longer time on your post, it’s likely Google will pull you to the top.
4. On-page SEO
On-page SEO is a method of website optimization where page elements like headlines, URL slugs, Meta tags and sub-headlines are optimized for SEO.
Your headlines should contain your main keyword and preferably at the beginning of your content. It’s should also be present in your URL slugs and in your sub-headlines.
Even in the body of your content, let your keyword density fall within 0.5% – 2.5%, and ensure not to go higher than 2.5% – this is to avoid keyword stuffing – that will lead to de-ranking or banning of pages by Google.
Spread within the body of your content your main and related keywords, sub-headlines, and your image alt text. Incorporate loads of context for all so Google correctly comprehend what you’re talking about.
On-page SEO helps optimize your website for SEO through boosting your content that it ranks on search engine results.
5. Off-page SEO
Unlike the on-page SEO which deals with the website optimization via internal medium, off-page SEO is the way any one can optimize your website for SEO through external medium.
This can be done through guest blogging, backlinks, influencer marketing, and social media shares.
Off-page SEO plays a vital role in boosting your website optimization especially the backlinks – getting backlinks from high ranking and authority website gives your web page accreditation for ranking by Google search.
We’ll talk about backlinks later – keep reading.
6. Do Website Optimization for mobile
You know in recent times, the numbers of persons using mobile phones are becoming increasingly spiked up. More and more persons are making searches on the internet with their mobile phone.
Optimize your website for Google’s mobile first index – this means, your pages might be ranked for paying more attention on mobile user experience, friendliness and responsiveness.
Responsive user experience proffer a solution that’s most simplified. There are free and premium wordpress themes that can give your website a good user and responsive experience.
Getting your website optimized for mobile user can help boost your ranking.
7. Page Speed
The speed of your website pages matters a lot when it comes to website optimization and conversions.
Your page shouldn’t take more than three seconds to load; any added seconds will result in loss of visitors. Because you don’t want to wait too long for a page to load – you’ll definitely hit the back button and look for another page that’ll load faster.
A good free page speed tool that can give you a clear insight and in-depth detail of how fast your website loads across any devices and how to fix any error found is Google’s PageSpeed Insights.
Your page speed should be a major concern to your website optimization – page speed is one of the ranking factors by Google search.
8. Getting High quality backlinks
Backlinks are links you receive from other websites – that shows they love the content on your page. Backlink is a leading feature in boosting your website for SEO and ranking pace on search results.
When your website or any of your pages gets a backlink from an authority, high quality website, it tells Google search that your site or page is credible. So, if you continue to build solid backlinks, you would be on your way to the top of search engines.
There are smart ways to get quality backlinks, though it takes effort – but you’ll get result.
Think about emailing top and influencer bloggers in your niche. Distribute your article with them and let them know you’ve shared some of their post.
How can SEO improve my Website Conversions?
Understanding website search engine optimization and how to optimize it for SEO is very crucial, has it help enhance website conversions.
These are step SEO can improve your website conversion;
- SEO improves conversions by drive in the right people to your content
- Search Engine Optimization help your website rank on search engine
- It helps your content to be seen by millions of online user making queries each second.
- SEO help rank your pages exactly according to search intent base on the customer
Well, ranking of web pages takes time to build, so it’s important to put in some effort to create quality content, attract backlinks and ascertain authority with Google.
Furthermore, writing in-depth, more valuable post adds to the likelihood of a visitor becoming customers. They know the worth of what you’ve shared and become interested. Provided that you share them with juicy offers, you increase the possibility of gaining conversions.
How Do I Optimize Website for Conversions
1. Improve the User Experience
User experience is the way visitors make out with your website in relation to how they navigate your site and fins what they’re looking for.
A good user experience leaves your visitor fulfilled and enthusiastic.
Tips to improve your user experience
- Focus on the smallest details
- Examine your homepage and your navigation bar
- Your call-to-actions should be actionable
- Your widget and sidebars should be well structured
If you’ve put all this in order, then pay attention more on driving your traffic toward the action you want your visitors to take.
2. Use Behaviour Tools to analyze your website data
Making use of user behaviour reports gives you a crystal clear insight of how your visitors are interacting with your website.
For example, Heatmaps shows you the most clicked page so you can point the most significant element there.
Getting your website optimization done with the appropriate SEO process can give your website a great boost.
Start by bringing together as a large amount data as you can and carry out a careful research. Create content that solves your audience problems, and make sure it’s outweighs that of your competitors.
To sum up all that has being said;
- You should craft out a different strategies for on-page and off-page SEO.
- Ensure your page speed is good enough on both desktop and mobile and that you’re attracting backlinks as much as possible.
- Make sure your website search engine optimization is done properly for conversions so your traffics are utilized very well.
- Pay more attention to user experience and their behaviour via reports. With time, you’ll see traffic and conversions increase according to your effort.
Furthermore, even older content can continue to work hard for you. Don’t discount your efforts as only relevant to the moment. If you create quality evergreen contents, you will definitely attract traffic and make conversions for years to come.
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