In this guide, we’ll examine what SEO (search engine optimization) is, ways search engines works, how it understands your website and what search engines values the most. An increased online presence and search engine visibility equals how you understand SEO.
This is because when search engines can understand and interpret what your content is about, then it will be displayed on the SERPs for potential users looking for keyword phrase relating to your content.
Introduction to Search Engine Optimization
What is search engine?
Search engines are playing a major role in connecting people all over the world, as every single day; millions of persons search the internet for anything, from latest fashion to local recipes.
This means that there are more and more chances for businesses to be displayed to online customers. Let’s assume you own an electronics shop and want to extend your sales online.
Search engine optimization enables search engines to read and understand what your website is about and things you are offering to its users.
This means that, when a person searches for a word or phrase that relates to your business – let’s say Sony 42’’ LED TV, the chances of your website appearing on the SERPs is high.
When a search engine display results from a search, a number of them are paid ads. The remaining of them are unpaid results that the search engines considers as important and relevant to the phrase entered into the search bar. These are called “organic results.”
Search engines make use of formulas, or algorithms, which help them, arrange the list of results. The search engines constantly hunt for new content from the web and strive to make sense of it.
There are factors that will affect your website’s appearance or ranking on SERPs like how you use keywords in content writing, how many top-ranked websites links back to your website.
Now consider search engines as a matchmaker, and its goal is to match an online searcher to a website with the right answer.
What Is The Meaning Search Engine Optimization?
Search engine optimization (SEO) is the skill and discipline of ensuring that WebPages rank higher in search engines such as Google, Yahoo, and Bing e.t.c.
Search engines is one of the main channels through which people search and discover content online, ranking higher in search engines is the main factor to driving huge traffic to a website.
In Google search and other search engines, the SERPs regularly features paid advertisements at the top most part of the page, and underneath is the usual results pages or what online marketers would call the “organic search results”.
SEO kind of Traffic is frequently referred to as “organic search traffic” which is different from the traffic that is gotten via paid search. Paid search is regularly called search engine marketing (SEM) or pay-per-click (PPC).
How Do You Do SEO For A Website?
Now that we’ve examine introduction and what SEO is, let’s look into how search engine optimization works and how do you do SEO for a website?
Search engines like Google, Yahoo and Bing make uses of a formula or algorithm to checkmate and determine what a page is about, so as to display it to its online users.
The complexity of this algorithm has evolved over time and has taken into account hundreds or probably thousands of different ranking factors to ascertain the rankings of websites on SERPs.
To really understand how search engine optimization works, let examine the three main core metrics search engines uses to evaluate and determine the quality of websites and it way it should rank.
Search Engines Three Main Metric Cores
The first of these cores is the links – the numbers of quality links a website receives as backlinks play a major role in determining its ranking pace in the SERPs.
This is because Google sees these quality links linking back to a website as a vote telling search engine that this website is credible – and no credible and high authority website would want to link back to a poor quality site.
So, websites that acquire links from other high quality websites gains authority, also known as PageRank in Google and other search engines.
One part of search engine optimization is having links from high quality and authority websites, and a very good way to rank high quickly.
The next major core the search engine look at is the website’s content. Search engines crawls and analyze websites’ content to determine its relevancy to answering the query of online searches.
A very large part of search engine optimization is how your create content that’s focused on some keywords that people are looking for on search engines.
3. Page Structure
The last metric core module of search engine optimization we will be looking into is the website page structure. Web pages are coded in HTML; the structure of this HTML code can either enhance or jeopardize how search engine evaluates it.
Adding your focus keywords in the URL of your website, the headers and title of the pages and making sure the website is crawled – are vital and important action that can enhance the search engine optimization of the site.
In this section of this SEO tutorial, let look at the reason search engine optimization is an ongoing process and the steps you need to get to your goals. Also, you’ll know how to get the right keywords or word phrases people are searching for on the search engines.
Using the right keyword for your content will help you promote your product, services and help improving the content on your website.
Let me emphasis here that, there’s no shortcut to search engine optimization, with it, you get to enhance your site’s visibility to online users searching for product and service relating to you.
Now let’s look into the SEO methods that will help boost your website’s ranking.
1. Keyword Research
This is the process of finding the right word phrases people are looking for on search engine for products and services that relates to your business.
Let me explain this process further – let’s say you have a vegetable and fruit farm and want to start online delivery. First, search what word phrase people are looking for relating to fruits and vegetables.
I recommend using Twinword Ideas – an AI keyword research Tools that will help you quickly get the right keyword for your content. Other useful keyword tools are SEMrush, Ahrefs.
Once you discover the right keyword people are searching for relating to vegetable recipes or sustainable produce – then you can use this same keyword on content writing to optimize your content for better match to what people are looking for.
In doing this means that you continue to write content or publishing content relating to vegetable and fruit or starting a blog about life on the farm.
The effect of search engine optimization is a continuous process – this is because trends comes and go, the behaviour of users also changes and search engine evolves with time.
So, ensure to all time look for changes that will positively impact on your site and website SEO strategies you need to implement to continue to attract organic search traffic.
Let look at the tips to keep you on top on search engines.
4 quick tips on how to stay up-to-date on search engines.
1: Increase Your Knowledge about search engines: Follow what’s up-to-date about search engines and how it works. Search engines offer new changes and introduce new features every day.
Get updates about how to optimize your website from authority SEO websites. In doing this, your website will continue to be in line with latest search engine optimization strategies and continue to drive traffic in large numbers.
2: Follow the latest changes & how it affects your website: It’s important to follow the changes search engines offers and how these changes may affect your website’s ranking.
Letsay there are changes search engines offers that affects the user experience on mobile users, it’s your duty to ensure that your website comply with this changes – enabling your website to stay updated and mobile-friendly.
3: Find insight from other websites: Is there any website offering free shipping? Are these website actively on its social networks? On a regular basis update their website with photos? Implement the methods that will best work for your own business.
4: Have a discussion with your customers: Discussing with your customers will give you an insight on what king of content you should write and how best to present to deliver it to them.
Your customer has the best insight of what’s missing in your content and features or product that are needed most in your content.
Your keyword can also be gotten from what your customers are demanding or searching for – this is the ongoing SEO process we discussed earlier.
SEO process is basically identifying what people want, creating and posting the content they’re looking for and being willing to modify the strategy when necessary.
How To Choose Keywords.
In this section, we’ll be looking what are those things you must consider when choosing your keywords that’ll help you reach your search engine optimization goals, so that your business will benefit from it.
The foundation to a successful search engine optimization is choosing the right keywords. Do you know why you need keyword research? This is why:
Let use our vegetable and fruit farm we’ve previously used as instance to choosing the right keywords.
Let say an online customer is searching the search engines for fresh berries. This could be simply berries, strawberries, blackberries, blueberries or raspberries.
Now if you sell berries that are free, then you must identify the terms people are searching for most of the time. In an ideal sense, you’ll optimize your content to what people are really searching for.
And if you don’t optimize your content with what people are searching for, then there will be a disconnection between your business on life in farm and the content you’re creating for your customers.
This will bring us to the three things you must consider or look into when choosing the right keyword for your search engine optimization (SEO) plan.
3 Tips To Choosing The Right Keywords.
Frequency is the number of times a specific keyword is been searched for on the search engines. Knowing the frequency of a specific keyword will enable you know how relevant the keyword is and to use it effectively to promote your product and services – to make sales.
Just keep in mind that it may be hard to make a distinction of your business on highly searched-for keywords.
That brings us to our second concern to choosing the right keyword for SEO (search engine optimization).
Keyword competition is the level of struggle or contest by websites to rank on the search engine for a specific keyword.
Authority website have high tendency to rank quickly on the SERPs for high-volume, highly competitive keywords, like fruit and vegetable.
But for new sites, there are big opportunities – getting or researching for keywords that has a bit low competition is a good start. Though only a small fraction of keywords has a very high competition.
But there are a very large number of low competition keywords – this is called Long Tail search engine optimization.
If the keyword strawberries seem to have a high level of competition, other related keywords like organic strawberries in Cornwall should be a very good example long tail keyword that will give you quick search engine optimization (SEO) results.
While the keyword strawberries might have a lot of competition, a term like get organic strawberries delivered in Cornwall would be an example of a long tail keyword that might give you more immediate SEO results.
Long tail keyword has a more SEO prospective for small business, as it finds its opportunities in it.
It in general takes website lots of time and determined hard work to become visible in the search engines results for popular common and high competitive keywords. On the other hand, new websites can get good rankings for long tail keywords with less effort.
Finally, and most importantly, the third consideration for choosing the right keyword for your website’s search engine optimization is;
Relevancy is define as how important the keyword is and how vital people needs an answer to the search term.
The relevancy of a keyword helps you to match what content you create with what people desire to take action on. But should a visitor come to your site searching for strawberries but you only create content to sell raspberries, they’re immediately leave.
Make certain that any keywords you have chosen should go with the intent of the people who are searching for.
Google search console is an awesome tool to help you see what pages of your website appears in SERPs and which of the pages get clicks.
Things to Avoid During SEO Process.
1. Optimizing only for Search Engine: Endeavour that even as you go through your search engine optimization (SEO) process, don’t forget the golden rule – your content should be written for humans and not just for search engines.
2. Keyword Stuffing: Avoid excessive repetition of your keywords in the body of your content, as it goes against search engines’ guidelines and will result in your page’s de-ranking or ban.
So these are the most important elements you need to consider when choosing the right keywords: frequency, competition and relevance. Putting these elements in mind will position you on the right path for successful SEO (Search Engine Optimization).
2. SEO plan.
The second SEO methodology is the process of creating SEO plan – and how to develop, prioritise and adjust the plan to best suit your goals.
Once you have a good grip of search engine optimisation (SEO), you are set to optimise your website. I will guide to through a step-by-step process for creating a SEO plan.
If for instance you want to start online delivery for you fresh fruits and vegetables – and you want to reach new customers for it. What are the steps to follow? Let start the journey of getting new customers to buy your fruits and vegetables.
The first thing first is to do keyword research to identify what people are searching on search engines.
Are they searching for organic vegetables? Fresh fruits and vegetable for weekly deliveries? Next, think about related topics. Are vegetarian diets popular? Do searches for gazpacho recipes come up?
In making all these research, you have the chance of getting a more specific keyword and a better match to what is been searched for on search engines. This should be part of your search engine optimization (SEO) plan once in six months.
At the time you’ve discovered a good keyword, then create content with this keyword – take a look at how this keyword is doing in SERPs.
Now it’s time to analyse the keywords and phrase that your website ranks, also check the topics that are not driving in much traffic to your site.
All these data will help you find out what is working well or not for you. If for instance, popular keyword like “fresh farm vegetables” isn’t driving traffic/customers to your site, then you should concentrate on those missing pieces in your SEO plan.
If you discovered any error in your search engine optimization performance, then it’s time to fix those errors and ensure to update them with the right search engine optimization tactics – Possibly not any of the content on your site talked about standard seasonal deliveries.
Check your backlinks, is anyone linking to you? If not, you can invite food bloggers to try out your farm in anticipation that they’ll talk about you in their future blog post. Make an inventory of things you think may perk up your SEO performance.
After accessing and analysing all these things, give yourself a time frame for each one task that you’ll be working on in your SEO plan little by little throughout the year.
Okay, once you’ve position this plan in motion, continue to monitor its progress.
Your search engine optimization plan will be modified as time goes. You may want to ask, when do I have to update it? One simple technique is to make sure when you’re making other changes in your business, like bringing in a new product or redesigning your site.
You should always have this at the back of your mind – that search engines regularly releases new updates – like the recent updates on mobile experiences.
As I conclude in this section, when some of your SEO plans aren’t working, you should do a recheck or a refresh.
Benefits Of SEO
Here are the benefits of search engine optimization – this is the reason why your website needs to be optimized.
- Search engine is the main channel that online users access the web and this is because; SEO is the major factor element of digital marketing.
- It helps websites rank on search engine, as 93% on online experience begins and end on search engines.
- About 2.5 trillion Searches were performed globally across search engines such as Yahoo, Baidu, Google, Bing, and Yandex.
- SEO help drive in organic traffic to most websites – this account for a large sum of their entire traffic.
- The more optimized a website is the higher its presented on the SERPs, and the higher it is on search results, the more traffic it tend to receive.
- A normal search query on search engines, 40-60% of the total traffic goes to the number one website for the result, with the less significant traffic going to the number two and three results.
- About 2-3% of people making query online don’t click away from the first page of search results. As a result, but a small progress in search engine rankings can cause a website receiving extra traffic and potentially business.
- Many businesses and website owners try to get optimized for search results so that their site shows on top on the search results page than their competitors.
Search Engine Optimization Techniques
Getting to know the way search engines work is just a one step of the SEO process in enhancing a website’s ranking.
But getting your website to stay on top on the search engines result page is implementing a mixture of Search Engine Optimization techniques to optimize your website for search.
Let’s examine the search engine optimization techniques you need for an optimal ranking.
As discussed in our previous section (SEO methodology), it’s the beginning for any search engine optimization process and entails searching for word phrases a website is ranking for, the ones competitors are ranking for, and the keywords potential customers are looking for.
Discovering the word phrases that people use in search engines provides a good bearing on what existing content can be optimized and how you can optimize the latest content.
At the time you’ve gotten the right keyword and have created content with it, what comes into play is content marketing.
Content marketing is the practice of creating, publishing, and distributing content to attract an audience that will increase the awareness of your brand and get hold of customers.
Content marketing helps put your website content on the fore-front to the global audience, and only the best, qualitative and relevant ones are ranked by search engines.
Search engines places a premium on every quality written content, so ensure to create content that’s compelling and engaging – that’ll give your audience or visitors a positive user experience.
The key to getting a very good social share and backlinks is a quality content. This is the second search engine optimization technique you must implement in your SEO plan and process.
I earlier said that quality content helps get you backlinks – this is external links from other websites that link back to your site and also tells search engines that you are having quality content.
Backlinks are one of the core ranking factors for Google and other search engines, getting a high and authority backlinks from other websites is one of the key parts of search engine optimization.
Link building entails distributing good content, connecting with other websites and establishing solid relationships with webmasters, submitting websites to appropriate web directories, and pushing well to attract links from other sites.
In adding up to off-page element such as building links, improving the main structure of the page (On-page) can have terrific benefits for Search Engine Optimization, and is a key element that is fully in control of the webmaster.
Optimizing your website URL with the main keyword, updating the title and heading tags with the relevant keywords and the alt attribute for your content images is the common on-page optimization.
Updating a page’s Meta description tag can also be advantageous, though these tags don’t have a direct effect on search engine rankings, but will boost click-though rate from the SERPs.
Site Architecture Optimization
On other element that matters for search engine optimization aside from building external links (backlinks) is the internal links – the links within your content that links to other of your pages play a vital and crucial part in SEO too.
Linking your pages together and having relevant anchor text within the body of your content will also help boost a page relevance for specific keyword.
Creating and submitting XML sitemap to search engine console is a good way for larger pages can be crawled, scan and index by search engines.
Another SEO technique that experts use to optimize a website is the semantic markup.
Semantic markup is used to explain the essence behind the content on a page, like helping to recognize who the writer of content is or the topic and type of content on a page. A good example of semantic markup is Schema.org.
Making use of semantic markup on your content or website can facilitate with getting rich snippets displayed in the SERPs – such as extra text, review stars, and even images.
Though rich snippets in the search engine result pages don’t have an impact on search rankings, but can or enhance perk up click through rate from search, which will increase organic search traffic.
Top SEO Tools
Now let talk about search engine optimization tools – SEOs depend on these tools to help you to optimize your website
Here are some common free and paid SEO tools:
Google Search Console – this tool was former known as Google Webmaster, it’s also a free tool by Google and a very important SEO toolkit.
Google search console gives in details the ranking and traffic reports base on keywords and pages – it can also help identify and resolve technical errors detected on-site.
Google Ads Keyword Planner – This is also known as Google keyword planner, it’s a free SEO tool by Google which can be utilized for the following usage:
- For Google Ads products
- For designing paid ads search
- For keyword research, suggestions and keyword search volume.
Backlink Analysis Tools – This is a SEO tool that can help you know the numbers of backlinks linking to your website. There are a number of them SEMrush, Ahrefs, Moz (All Paid) and Majestic. It can also help you know the numbers of backlinks your competitor is having. And can be used to discover fresh links during link building.
SEO Platforms – There are variety of search engine optimization platforms that bring together other varieties of SEO tools to help optimize websites. The most well-know Search Engine Optimization platforms that will give you the very best are Moz, BrightEdge, Searchmetrics, and Linkdex.
Features of these SEO platforms are:
- Track keyword rankings.
- Help with keyword research.
- Identify on-page and off-page SEO opportunities.
And many other tasks related to Search Engine Optimization.
Social Media – Social media is a good tool and platform for connecting with other webmasters and building connections on social media that will lead to building quality links and guest post opportunities.
Now we’ve come to the end of these of guide, going through what we’ve talked about;
The introduction of search engine optimization – we defined what search engines and SEO is and how you can do SEO for website.
It’s very key to know that, search engine optimization is the main channel for search organic traffic and you must not do keyword stuffing to avoid your website and pages ban from Google search and other search engines.
Also, employ the needed SEO technique and tool that best work with your brand or business for optimal productivity.
If this guide has delivered its intent and has met your need, please share with others that need this guide. Thank you.
Originally posted 2020-11-23 04:00:00.