How to Use Keywords in Content Writing for SEO: Effective Guide 2020

how to use keywords in content writing for seo
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How to use keywords in content writing for SEO and how to use keywords effectively is very crucial in recent times since it’s the criteria for your online business to be seen on search engine results and ranking high in SERPs.

Questions like, how many keywords should I use in a blog post, How to put keywords in article and how to use keywords effectively will be answered in this post.

Knowing what is SEO and how it works is fundamental to knowing how to use keywords in content writing for SEO and also the beginning to how to build an online presence. You can start your online presence by building a business website.

I will want to give you the foundation and step-by-step guide to correctly and without Google’s wrath use keywords in your articles.

Recommended Readings: How to write a Killer content for your blog

Let get going

What is Keyword in Content Writing and Keyword Optimization

Let define what keyword in content writing and keyword optimization is, before we continue our journey on how to use keywords in content writing for SEO.

Keywords are phrases or words that explain a page, article or post and are used by search engines to show a page, article or post to users that are looking for answers relating to those phrases or words.

Check out what Jinconnect is saying on how to do keyword research on Google for free

Keyword optimization is the way of researching, analyzing and making sure that your content is having a good amount of the words or phrases (keyword) needed for search engine to discover what you are offering.

Okay, that’s the first phase, so let me answer the first question, how many keywords should I use in a blog post:

How to Use Keywords in Content Writing for SEO 

how to use keywords in content
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Image Source Google

How Many Keywords Should I Use in a blog Post?

Before you start your journey on how to use keywords in content writing for SEO, you must ask yourself this simple question, how many keywords should I use in a blog post?

The answer is dependent on the keywords you want to make use of and how they are related to each other and how they will help push your content to the world via search engine.

Doing a good keyword research and coming up with a good check list of 6 to 10 keywords will be a good start, moreover, you mustn’t use all of them (10).

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What are the Types of Keyword

Let’s examine are to use keyword hierarchy, more so we will be dealing with the three main the types of keywords which will help you on how to use keywords in content writing for SEO.

  • Primary Keyword
  • Secondary Keywords
  • Additional Keywords

Primary Keywords: The primary keyword is the main essence of your article, or it’s the main focus of the whole article.

The title of the post and the outcome of the whole post should reflect the primary keywords. For instance, the primary keyword for this guide is how to use keywords in content writing which gave birth to the secondary and additional keywords.

Secondary Keywords: Secondary keywords are sub-keywords to the main keyword; it’s a bit different from the main topic and contains 3 to 5 discussing points.

For instance, the secondary keywords for this article are how many keywords should I use in a blog post, How to put keywords in article and how to use keywords effectively. You can see they all reflect to the main keyword how to use keywords in content writing for SEO.

Additional keywords: These are words or phrase that helps to buttress the primary and secondary keywords. An example of additional keywords in this article is the sub-title of this particular section – what are the types of keywords. It still buttresses the main keyword how to use keywords in content writing for SEO.

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So let’s get going on the question, How Many Keywords should I use for SEO?

Recommended Readings: Digital Marketing Strategy That Will Help You Grow and Common Digital Marketing Mistakes You Must Avoid.

How Many Keywords should I use for SEO: Answered

How many keywords should I use for SEO is based on the length of the content or article. Ideally, you should use 3 to 8 keywords in total for content. This can be broken down to 1 primary keywords, 1 to 3 secondary keywords and 1 to 4 additional keywords.

With this strategy, you can rank in either or more of all them. But using more than 8 in an article of fewer words can be termed spamming by search engine and you will or probably, the content will be penalized or banned.

But always ensure to naturally use these three types of keywords in your content to enhance users’ readability and the content-reader engagement.

How to Put Keywords in Article

How to put keywords in article should be followed with the best practices so that your effort will be much more valuable.

Now let’s examine the best practices on how to put keywords in article as one of the strategies of how to use keywords in content writing.

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Following these steps for the best practices.

1. Use Keywords in Your Meta Description

The Meta description is the most sensitivity place to put keywords in article and the most basic strategy of how to use keywords in content writing.

The Meta description is a 160-character description of what your content is about. Putting keywords in Meta description help Google to understand what you are offering via your content and help serve your content to your audience whenever they search engine using the keyword.

This is also the description that shows up under your content title and URL (Uniform Resource Locator) in search engine when people search for a keyword on search engine.

How to Use Keywords Effectively for SEO in a Meta Description

To use keyword effectively for SEO in a Meta descriptions follow these steps:

  • Download or Install RankMath SEO plugin into your WordPress website to help optimize your content for SEO, readability and Search engine. As it provide spot for SEO title and Meta Description.
  • Use at least one and not more than twice the primary keyword in your Meta Description
  • Use along with your primary keyword your secondary keyword in the Meta Description.

2. Include Keywords in Your SEO Title Tag

This is a 50-60 character used when writing a SEO title tag. Your SEO tag is the clickable title that pops up in SERPs when searched using a keyword phrase relating to your keyword.

So including keywords in your SEO title tag will increase your content’s ranking in SERPs, so when someone clicks on the SEO title tag on search engine, it takes the place to your page.

How to Use Keywords Effectively for SEO in a SEO Title Tag

  • Download RankMath
  • Write a 50-60 character compelling title including your keyword.
  • Begin your sentence with your keyword
  • Make it concise and clickable

3. Use Keywords in Your Article Title

Another way to put keyword in article is to put insert in the title of your content. This way Google match your title header with your Meta description and comes up with what your content is about.

But ensure to put it naturally or if it can’t be inserted naturally, you can make use of a distinctive way to tell what the content is about.   

4. Let Your Keyword Appear Within the First 200 Words

One best way on how to use keywords in content writing is to make sure that your focus keyword appears within the first 200 words. The truth is Google gives relevance to the first 200 words of your content. This is because the first 100-200 bears the introduction and the point of the content.

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A reader will continue to read if the introduction is compelling and aimed at answering the readers’ question.

Where to Use Keywords in an Article Introduction

Follow these steps to use keywords in article:

  • The first sentence or paragraph.
  • Add the secondary keyword within the first 200 words not the first sentence.

Let your main keyword be at the top (introduction) and ensure to put in the secondary and additional keywords to make a good keyword structure and strategy.

5. Insert Keywords Naturally Throughout the Article

Even after learning how to use keywords in content writing, to use it naturally is a skill and you must make sure to insert the keywords naturally throughout the article. This is because; your readers come first and must ensure that your content is engaging as high as possible.

Follow these steps to naturally inert your keywords.

The enhanced technique to insert keywords for SEO is to use a stop word in that phrase. Make use of the “Stop Words”: Stop Words are words that can be inserted in between your keywords.

For instance, if you have a keyword you are targeting say – “website purpose statement”, this keyword looks more of a typo error, but inserting stop word “and” will make it read website purpose and statement, which can be easily read and appears natural.

Other examples of stop words are: a, and, but, how, or, and what.

How to Use Keywords in Content Writing for SEO

How Many Keywords Should I Use In A Blog Post?

This question has be an age-long debate amongst SEO experts on how to use keywords in content writing; the truth is the answer is dependent of the length of your content and the types of keyword.

The strategy is, for every 100-150 words in a 1000 words length article, insert your keyword, I recommend it appears between 7-10 times.

Ensure to distribute it even to avoid spammy within a particular section of your post say first 200-500 words. This is one best way on how to use keywords effectively.

Remember not to outnumber your focus keyword with your secondary and additional keywords. I recommend you use one-fourth of your secondary keyword and one-eighth of your additional keywords.

With this strategy, Google will crawl and easily scan your content.

6. Use Keywords in the Last 200 Words

This is another key point on how to use keywords in content writing, using your keywords in the last 200 words or your conclusion.

Insert your primary keyword and your secondary keyword at the closing part of your content, using this strategy; you set a complete framework for your article. You give Google a full understand of the intent of your content.

7. Use Keywords in Headings (H1s, H2s, H3s, etc)

Google uses the head tags to know that your content is about and as ranking tools for your page. So inserting your keyword in headings is one single way on how to use keyword in content writing in SEO and rank in more one keyword.

The more content you create, the more headings you include – Longer content ranks more than shorter content.

One advantage of the headings is that it gives relevance and significance to the keywords. And help search engine to know how relevant is or are the keywords to the article you’ve created.

How To Use Keywords Effectively In Headings

How to Add Keywords to H1s: This is the main title of your content; make use of only one H1, your primary keyword inclusive. The H1 tells Google what your content is about.

How to Use Keywords in H2s: This is used as the sub-title in your content and can be used more than once. It tells Google search engine the importance of your keywords in the content.

How to Insert Keywords to H3: Most H3s are used to explain important points or for clarifications for the H2 heading tag. This is a better spot for you secondary and additional keywords.

8. Use Keywords in Anchor Text Links

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Image Source OptinMonster

This is a rare gem tactic when it comes to how to use keyword in content writing for SEO. Using anchor link text in your content, tells Google that another great content of that keyword can be found somewhere on the internet.

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By using keyword in your anchor text links as one good ways on how to use keyword in content writing for SEO, is telling Google search engine to place more emphasis and relevance on the same keyword.

9. Use Keywords in Image Alt-tags

Image and content is a better way to engage your audience. In knowing how to use keywords in content writing, you must not forget to use it in the Image Alt tag. This is because, it help your content rank in the image search.

How To Use Keywords Effectively in Alt Tags

Inserting your main keyword in an image is another pointer to helping your content rank on the search engine through your image.

If your image is clicked upon, the image takes the user to your content.

Image Alt-tags is another opportunity to make use of your keyword and increase your website search engine visibility.

10. Use Keywords in URL

The last but not least, this is the most important; on how to use keywords in content writing for SEO, including your main keyword in your URL. Though this is generated automatically when you publish your content.

The beauty of using your main keyword in the URL is that your content will rank overwhelming well.

WARNING:

This is a warning on how to use keyword in content writing for SEO

It is best to know at this time that you must avoid Keyword Stuffing. One good skill about writing keywords is to avoid keyword stuffing.

The point here is that; ensure you don’t overuse the number of keyword in your content. Google knows how to detect any form of keyword stuffing or genuine way of optimizing your content for your audience.

The truth is that if Google should discover you did keyword stuffing, you will be penalized; this is to say that your content won’t be index, scan and rank. Keyword stuffing is not worth it, so please don’t even start.

Before I conclude this post, let me remind you that you don’t put behind the fact that it’s necessary to re-optimize your post when the need arises.

Allow your content few month before you make any other changes, but then, search what keyword its ranking for and optimized it further.

In case where your secondary or additional keyword ranks than your original primary keyword, then you can change your primary keyword.

Conclusion:

Now we have come to the end of how to use keywords in content writing for SEO to recap what we’ve discuss;

  • What is Keyword in Content Writing and Keyword Optimization
  • How Many Keywords Should I Use in a blog Post?
  • What are the Types of Keyword
  • How Many Keywords Should I Use In A Blog Post?

Also;

Don’t Fail To Remember These Points When Adding Keywords in Content Writing for SEO

  • Center your attention on 3-8 keywords total for any article (primary, secondary and additional).
  • Include keywords to Meta Descriptions, Meta Title Tags and page URLs.
  • Make use of keywords in title, headers, Alt-Image tags.
  • Insert keywords in the first and last paragraphs and evenly throughout.

The fact is keyword is great, but make your to focus on writing a content that will engage your readers till the end. Google ranks only content that helps answer people’s problem.

So at this point, this is basically everything you need to know about how to use keyword in content writing for SEO.

Do you have any other thing to add? Let me know in the comment box.

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