In this post on ways to promote your blog content.
10 ways to Promote Your Blog Content
I will be detailing to your understanding, the ways to promote your blog content.
How your blog content is actually the essential aspect that will elevate or interrupt the success of your blog.
Recommended Reading how to create your blog this year.
You will also understand what it takes time to create remarkable content.
Along with the types of content you should create or fashion out for your audience.
But, to be candid with you,
Your blog content will under no circumstances be of assistance to your success, if no one ever sees it.
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This is the reason;
It is of utmost importance that you hit the books on online marketing strategies.
To assist you market or promote your blog contents or your entire blog, along with each piece of content you create or publish.
This is called content marketing.
Your content marketing capabilities will define how well traffic comes to your blog/website,
The number of social shares you receive,
The number of comments that are made on your posts and how many subscribers you gain.
At the end of the day, the goal is to gain as many visitors as possible, especially when you begin to monetize your blog.
The visitors who you can transform into advertising clicks,
Affiliate referrals and product/service buyers, rely on your monetization approach.
Related Post: Monetization guide.
In anticipation of that,
Let us quickly look at the various ways you can promote your blog contents.
Getting Ready to promote Your Blog Content
Before you begin your journey to promoting your blog,
I believe you would want to be certain that your content is all set.
The steps I will be outlining is to check the whole thing you have done from the beginning,
From building up your blog to creating your pages and posts.
So let us go;
Make sure if your principal content is live and all set for promotion.
Examine and retest your menu bar and sidebar links to ascertain that your pages, posts and archives, are opening as it should be.
Examine your blog on the best browsers (Chrome, Firefox, Safari and Mozilla) and see with conviction that the whole thing appears accurate.
Evaluate your contact info and scrutinize your contact form to really confirm that its workings fine.
Examine your blog comment form to be certain visitors can easily leave comments.
Make sure your social sharing buttons is working properly, so individuals coming to your blog can share your posts on the best social networks.
Allow your visitors one or more means to link up or connect with you and subscribe to your blog together with an opportunity to subscribe by email.
Also make sure you configure Google Analytics to show and analyze the activities of your visitors,
Wherever they come from and the top content pages on your website they are visiting.
Ways to promote your blog
Let me put this straight to you,
Give permission to your connections to know all that pertain to your new blog.
Each and every one who comes to get in touch with you,
Should know that you have a blog. Some good ways to demonstrate and certify this include the following.
• Adding your blog URL to your email directorates, so your email contacts can check it out. WiseStamp is a distinguished app to make an effort with, if you are using Gmail or other browser-based email systems. It will typically pull in your latest blog post into your signature.
• Submit your blog URL to the social side view you use the most, including Twitter, Facebook, LinkedIn, Google+, Pinterest, and so on.This means, on every occasion, individuals find you on social media, they can encounter your blog as well.
• Let your blog URL to forum networks and signatures where you can always involve yourself in dialogs, if at all possible it is associated to your new blog’s niche.
• Include your blog URL to author bios of any blog sites you are at present contributing to, including other blogs that you have.
Perhaps you already have a blog about women pregnancy and you are pioneering a blog about family finance.
Your author bio and about page should link up to your new family finance blog.
Linking with others at every opportunity
In the quest to promote your blog contents,
Linking up with others in your niche and attending an interacting events.
Be definite to have a quick growing pitch pertaining your blog when you are asked what you do.
If you are at a blogging symposium specifically,
It is very much satisfactory to let people know that you set up yourdomain.com,
A blog that helps people gain knowledge of more in regards to your topic of importance.
At the same time, if you have a day time job that you have to make public,
Your elevator pitch would be that you are a [your job designation], and you also manage yourdomain.com,
A blog that is of assistance to people as they come to know more on the subject of your subject matter.
Offering your blog to search engines
In offering your blog to search engines as part of measure to promote your blog content,
I advise to use a plugin called Yoast SEO.
One of the qualities of this plugin make available you to set up a custom sitemap for your blog.
You can utility this sitemap to present and submit your blog to search engines
Through Google Webmaster Tools (for Google) and Bing Webmaster Tools (for Bing and Yahoo).
Submitting your blog to directories
Despite the fact that there are hundreds of directories that will list your blog for a particular time,
Yearly or lasting fee listing, only a one or two should be well-thought-out in terms of quality.
These directories consist of the Best of the Web Blogs ($150 for submission), and Eaton Web Blog Directory ($35 for submission).
A number of these directories recommend free listings as well,
But you will be passing the time a very, very long time to see your blog get added, let’s assume they add it at all.
Commenting on other blogs
Another way to promote your blog is by commenting on other high-ranking blogs,
It is a remarkable way to put up relationships with top bloggers around your niche.
Explore the web to discover top blogs in your niche and start off commenting on their newest posts.
This will be of advantage to you as you prepare them and their readers,
To be conscious of your presence as well as increasing your own authority within the niche.
Participate with other blogs in your niche
Google’s principal of web spam,
Matt Cutts, has decried that guest blogging as a maneuver for SEO.
With that said, it is notwithstanding a great way to get attention and exposure within your niche.
So long as you are putting forward quality subject matter to quality blogs.
Get in touch with blogs that have plenty of social shares,
And community activities as ascertained by the number of comments per post and social followers.
Try to know the blog owners and/or editors,
Institute a relationship with them,
And then go near to them to see if, they are accepting new contributors on their website.
The important thing is to say new contributors as opposed to guest bloggers,
“Contributors” tells the blog owner/editor that you are dedicated to initiating high quality content for them,
As contrasting to just cuffing something together to market yourself.
Sign up for a Feedburner account
Feedburner is a service owned by Google.
It lets you to trail the number of subscribers to your RSS feed.
Utilize it to offer your blog visitors a way to subscribe to your blog in their favorite RSS reader such as Feedly.
Optimize your blog for search
On a regular basis,
Creating helpful content on your blog is one way to get search engines to index your content.
If you want blog and your posts to rank for particular keywords,
you will want to always strive to optimize both for search.
This is simple, by using the fields provided by Yoast SEO,
To add a keyword optimized SEO title and Meta description to your blog’s homepage, main static pages, and each one of your posts.
To stay on Google’s good side,
Stay away from overstuffing your blog with keywords.
Choose one keyword phrase to optimize for, on each page and post.
Include it in your SEO title, Meta description, and one image on the page.
Start building your mailing list
Do not wait in anticipation of when you start getting a ample amount of traffic to build a mailing list
Start from the very beginning.
If on your first day of launching your blog you get two people who love your content,
You want those two people to be able to give you their email address
So you can keep them up to date with what is happening on your blog.
Later, this list will be what you use to promote your monetization strategy.
Having a mailing list is generally not expensive in the beginning.
Services like MailChimp allow you to have up to 2,000 subscribers with up to 12,000 emails for free,
While services like Aweber allow you to have up to 500 subscribers with unlimited emails for $19 per month.
Look at what your competitors are doing
You do not have to reinvent the wheel when it comes to promoting your blog.
Just look at what your competitors are doing in terms of marketing strategy.
You can use SEO backlink tools to show you the links your competitors are getting.
Which will shed light into their strategies,
In regards to social networks, directories, guest posting opportunities, and other online marketing tactics.
Cognitive SEO has a free Backlink Explorer you can use for this purpose.
You can go for a paid advertising option if you have a budget, you can boost your initial traffic through paid advertising.
One of the most used paid adverting options is the Google AdWords,
it allows you to pay, to promote your blog on Google Search and their display networks.
To help you compel traffic to your blog and blog posts.
You can also look at advertising options on other blogs in your niche that receive a lot of traffic.
This will generally be in the form of banner advertisements or sponsored reviews.
Ways to promote your blog content
In addition to promoting your blog as a whole,
You will also want to promote your blog content, i.e., each, individual blog post.
As you promote your content, your blog as a whole will gain more traffic, social shares, and engagement.
Here are some ways to Promote your Blog content.
Submit your blog posts to bookmarking and voting sites
Similar to directories,
There are hundreds of social bookmarking and voting sites.
And similar to directories, not all of them are worthwhile.
Your goal is to look for social bookmarking and voting sites that have busy users.
You must realize,
That most of these sites are not fond of people promoting their own content all of the time,
So you may want to consider;
Making a friend on those networks and occasionally sharing content with them,
In hopes that they will submit it to these networks.
Try blog promotion networks
Several networks exist solely;
For the purpose of gathering people who love to help each other promote their blog posts.
You can also build your own blog post promotional network.
As you network with others in your niche.
Just have everyone connect in a Facebook group;
Or in an email list where they can share their latest posts.
By this point,
You should have already claimed your preferred name on each social channel.
Which is one of the most key ways to promote your blog.
Depending on your niche, certain social media channels can be invaluable.
Never forget, though;
That social media (aside from paid advertising) is a place to connect with others,
Be helpful to them and display your expertise.
Don’t hop in with a megaphone and act like a barker at a circus.
Rather, treat social media like a huge cocktail party,
A place where you can meet others, trade ideas and network to form alliances.
Treat everyone you meet with respect.
Your aim is to be of value and engage with your current or future blog readers.
The main social networks you should work towards, building connections upon are listed below.
Each social media platform should be utilized and approached differently.
Chose the one (or ones) that best fit your needs.
And become an expert at leveraging them to help reach your goals.
There are more than 200 million users on Twitter.
Some say it is a one-way conversation,
with 140-character (maximum) messages getting fired out constantly with a lot of people talking,
But not a lot of people listening.
Others have managed to build a strong, engaged following to promote their content towards.
To learn more about Twitter, start with the Twitter 101 guide to Business as a quick-start resource.
Also check out this list of free Twitter tools and apps
Collected by Kevan Lee from Buffer to help you get the foundations in place.
LinkedIn is the leading social network for professionals.
With more than 100 million users,
It’s a great place to connect with other bloggers and business owners in your niche.
The network has alot to offer when it comes to business-related information for.
The downside to this network is that unlike Twitter,
You have to know a person already (or know their email address) to connect with them.
More than a social media platform,
Google is using Google+ as a hubspot for identifying online movers and shakers.
The internet giant has moved business listings from Google Places to Google+.
While it is still predominantly used by women, the number of men on Pinterest is increasing.
With more than one hundred million active monthly users,
The statistics on Pinterest are impressive. See the Pinterest Tips for Business page for additional information.
With over a billion active monthly users,
Facebook is the number one social media network.
Chances are, many of your potential readers and future customers already have an account there.
One thing to remember is that Facebook tends to be reserved for true “social” interaction.
You can launch your blog’s Facebook page and start interacting with the community that is already established,
But be careful about mixing business with pleasure on this platform.
Facebook rewards the engagement with your followers,
Thus the goal is not the quantity but quality of relevant posts and updates that engage your fans,
Which can be measured by the number of likes, comments, and shares you receive.
For an overview of how to use Facebook for business, c
Check out the Facebook for Business guide.
Find out how to use your personal Facebook page for business by reading this article.
Also remember that Facebook is a great place to promote your posts.
You can start by doing so using their paid advertising pl as you grow your own organic audience and reach.
Now owned by Google, the videos you launch on YouTube can get indexed on the world’s largest search engine quickly.
Don’t forget to apply search engine optimization (SEO) strategies on your YouTube channel and launches.
Most especially by optimizing your titles and video descriptions with a targEt keyword phrase.
It is not wise to host your videos on your own blog.
The size of video files will lag you down way too much. YouTube is an excellent help in this regard.
You can host videos there for free, gain the SEO advantage, and then embed them on your own blog.
This site allows you to share photographs via your mobile device.
It is similar to Pinterest, in that you can create boards that focus on specific topics.
Here again, remember how important it is to stay centered.
Make sure your photographs are what your audience wants to see.
This is not to say you shouldn’t post items of general interest,
But your profile as a whole should draw your desired audience and provide value to them.
Instagram’s Getting Started page is an excellent place to learn about the platform.
The Hootsuite’s article on using Instagram for business is an excellent primer for finding out more about this very visual social media channel.
There are other social media possibilities,
And new ones appear regularly.
For most of us, though, one of the already-popular channels will serve our needs well and deliver maximum promotional benefit.
Of course, your business is unique, and you should make use of the social media avenues that best fit your own niche and style.
If there is a lesser-known channel where your audience tends to gather, you should be there with them. Whatever you do, don’t overextend yourself.
Everything you do online is a reflection of your capabilities, and your content marketing is a reflection of your content strategy.
Context is important
The context is the circumstances that form and surround an event or idea, so it can be fully understood.
When it comes to blog content, context is the way you’re publishing, distributing, and how you promote your blog content.
If you’re trying to connect with your audience in the wrong context,
It doesn’t matter how good your content is. Your blog content will not be read, shared, or discussed.
Beyond the tips listed on how to promote your blog,
You can come up with other creative ways to promote your blog. Your best bet is to start small and make adjustments
to your promotion strategies along the way. Always remember to focus on key fundamentals.
1. Maintaining a clean and properly functioning blog.
2. Creating focused and helpful content.
3. Engaging in conversation and build your authority.