Best Guide to Email Marketing with best email marketing services provider inclusive. Thank you for landing here.
That you are here, means you are searching for how you would start up with your email marketing, in addition, start converting your leads to loyal customers.
In this guide, I will guide you, all the way through the entire process of setting up your email marketing channels, and choosing the right email marketing service provider so that you can get hold of leads and make sales, all times.
Email marketing has been come to stay, and for excellent reason.
It is the for the most part straight and valuable way of connecting with your leads, encouraging them, and turning them into loyal customers,
Repeatedly, winning out over all other online marketing channels.
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What Is Email Marketing?
Email marketing is the efficient digital marketing method, of sending emails to prospects and customers.
Efficient marketing emails change prospects into customers, in addition, turn a-once buyers into loyal, gibbering follower.
I have prepared this guide for anyone who is ready to start to email marketing. Should you be uncertain about it, you may want to read my guide on why you need to build an email list RIGHT NOW!
This is a long and detailed guide, So I distributed it down into different sections
With this guide, you get to know;
- How to build an email list full of aimed customers.
- How to optimize your emails for the highest open and click-through rates (CTR).
- How to automate the process of fostering your leads,
- In addition, turning prospects into customers.
In that case, let us submerge into the most comprehensive guide to email marketing. I have answered the biggest question,
What is email marketing,
Nevertheless, have not discussed why email marketing is very significant for your online business. Read 10 truths to must know before you start an online business.
Let us talk about that now. Regardless of the emerge of social media and unsolicited spam email, this is in no way a good marketing strategy, by the way,
Email is still the most effective way to increase, raise leads and turn them into customers.
Reasons why email marketing should be your top main concern
1. It is the number 1 communication channel.
Research has made it known that at least 99% of consumers will check their email on a daily. That cannot be said of any other communication channel.
2. Your Email List Is Cannot Be Deleted (Except You).
On any social media platform, your account (including your fans and posts) could be suspended or deleted at any time,
For any reason, without your notice. However, your email list belongs to you. No one can take those list away from you.
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3. Email just converts better.
Persons who buy products advertised via email, Spend 138% more than those who do not receive email offers.
In actuality, email marketing has an ROI of about 4000%. That is massive!
If you are doubting if social media converts even better, Think again: the regular order value of an email,
Is at smallest amount three times higher than that of social media. Email is purely the topmost way to make sales online.
Email Marketing: Getting Started
Thinking on how to get started with email marketing? Email marketing is comprises of many parts,
Nevertheless, that does not mean it has to be problematical. Here is the breaks down…
First start with your list.
OptinMonster has created an easy channel to start collecting leads right away, Even without an email marketing service, with their Monster Leads integration.
With Monster Leads, you can start building your email list, Moreover, even begin reaching out to leads,
While maintaining your leads accumulated safely inside your OptinMonster dashboard.
After that, whenever you are all set…
Add an email service provider.
There are tons of email services providers out there, However, I have taken the guesswork out,
Making it in actuality, easy to choose the right one for you and your target. After those two steps,
It is just a matter of shaping your lists and messaging, therefore, you can reach and connect your audience with easy.
In addition, you will be able to set up email marketing service automation, in either of the email services, you choose.
This will make things much easier for you. Ready to dive in? Let do it!
Growing Your Email List
What most online business owners do when the need to build an email list arise, is to include an optin form on their website, and believing that people will sign up.
Regrettably, this tactics, more often than not does not yield very well. To grow your email list, you must to attract people with an appealing recommend.
You need a lead magnet.
Highlight Of Lead Magnet
What is a Lead Magnet?
A lead magnet is something remarkable that you give away for free in exchange for an email address. Creating a lead magnet does not have to cost you anything;
Most lead magnets are digital materials like PDFs, MP3 audio files, alternatively, any video you can create at minimal or no cost.
It can be completely anything you desire, so long it provides value to your visitors for free.
Examples Of Some Popular Lead Magnets:
- A cheat sheet of tips or resources
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment
- A coupon
The possibilities are endless!
Advantages Of a Good Lead Magnet?
As discussed, a good lead magnet should provide value for free. Nevertheless, if you want your lead magnet to be highly effective,
Follow these 5 criteria:
1. It is easily used: Lead magnets can only be effective when the audience uses them, therefore, if you send a 300-page proposal, you will not gain any grip.
2. It is Actionable: Lead magnets should provide an actionable tool, skill set, or useful information that that compel your audience can apply.
3. Creates visible improvement: People buys products and services that works well. your lead magnet will become successful if it provide values.
4. Lead Magnets are Significant: If your homework about your prospects is done well, then, you have no issue crafting out a good lead magnet subject that solves problems.
5. Immediately accessible: People love instant satisfaction, so give it to them immediately.
Now that we have discussed what a lead magnet is and how to create a highly-effective one, it is high time you create your optin form.
How to Create an Optin Form that Converts
The purpose of your optin form is to convey the big benefit of your lead magnet, So your website visitors subscribe to your email newsletters in exchange for getting the lead magnet.
To create an optin form that converts, an optin should have the following components:
1. Appealing headline: Your lead magnet headline should clearly describes the big benefit of its intent.
2. Helpful narrative: Let your description concise, clear and precise? Use bullet points to assist the reader’s eye quickly get what they want.
3. Eye-catching visuals: Including an image to the lead magnet (like a mockup of your eBook) is appropriate. An eye-catching image pointing at the optin is a great way to boost conversions.
4. Simple form: Trying to ask for more than a first name and email address can scare or irritate your visitors. Asking for too much information too soon will ruin your conversions.
5. Persuasive subscribe button: Make sure to use a complementary color for your subscribe button, so that it in actual fact pops out on the page. Using a non-generic email copy that compels people to click immediately (“I need the 7 tools!“) will help greatly.
Once you have created your optin form, Installing it on your site is the next step.
14 high-converting places to put your optin form:
- Splash page
- Welcome gate
- Floating bar
- Your site’s header
- Blog archive page
- Within your blog posts
- Your sidebar
- In a timed lightbox popup
- In a scroll box
- Your footer
- Your About page
- Resource pages
- On a designated sign-up page
- In an exit-intent® popup
One of these 14-listed items, is very mandatory if you really want to get as many subscribers as possible.
That is the exit-intent® popup. An exit-intent® popup is a kind of popup that shows up at the moment the user is about to leave your website.
This popup does not disrupt the reading experience of your users, but only triggers when the user is about leaving.
The perfect time to ask your users to subscribe is when they are about leaving. This is where exit-intent® comes to play.
Because they have likely, read through your content and found your site helpful.
Using an exit popup works amazingly great, for example, Neil Strauss was able to increase conversions 125% with exit intent!
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Email Marketing Service Providers
Choosing the right email marketing service Provider
For you to email anyone, you need an Email marketing service provider. Should you start with an optin, you got that permission,
Good news! This is what makes opt-in email marketing great. Getting started the right way, these are what you need.
1. an optin form and
2. an opt-in email marketing service.
To send emails to your subscribers, here are a few of the top email providers that I recommend:
OptinMonster as an awesome email marketing service, helps you create stylish optin forms and A/B test them without seeking the help of a developer.
Creating dynamic, targeted, and personalized optin forms, that can be embedded into your site anywhere you want is easy and quick with optinmonster.
Email marketing with optinmonster
The choice to make them appear at certain times, To a targeted people surfing your site to maximize your conversions is also available.
Constant Contact is one of the largest email marketing services in the world. They let you to control your subscribers and create professional emails with templates,
With a drag-and-drop editing tools. They also allow you to send automated emails to new subscribers,
Using Constant Contact Lists + OptinMonster and follow their performance.
You can try Constant Contact for free for 60 days. After that plans start at $20/month. WPBeginner rates ConstantContact the best email marketing service of 2019.
Sendinblue is both a complete email marketing software for businesses, and an SMS marketing software.
Moreover, it is an all easy-to-use platform with drag and drop kits, you can also create highly-engaging emails, build automated workflows, and segment users.
You can send up to 300 emails per day for free with their branding.
Paid plans start at $25/month and you can add on SMS for an additional cost, based on your sending needs.
Drip is another awesome marketing service with automation tool, that allows you to create a platform for complex automation workflows,
In addition, include situational statements within email messaging. Their campaigns, workflows, and triggers are well-organized.
Drip is as straightforward or as intricate as you need it to be. Creating lists and fostering your leads is yet easier using Drip + OptinMonster.
Their Basic plan includes $49/month for up to 2,500 subscribers, In addition, their Pro plan includes $99/month up to 5,000 subscribers, both with a 14-day trial period.
Its Enterprise plan users (5,000+ subscribers) need to get a quote.
AWeber is another popular email marketing service, they offer a wide range of tools such as autoresponders, segments, an email builder, and more.
AWeber has a wonderful great customer support, moreover, you can send high-targeted emails using Aweber Lists + OptinMonster.
Aweber pricing starts at $19/month and they offer a 30-day free trial.
If you are looking for an excellent email marketing service, ConvertKit is a great choice. If you are just starting out, But in future you might be needing some advanced features,
Such as complex autoresponders, you can easily use ConvertKit Tags + OptinMonster to achieve that. It is a kind of CRM tool, without the heavy price mark.
ConvertKit , as an excellent email marketing service provider, is targeted for professional bloggers, authors, and speakers.
Its pricing starts from $29/month for up to 1,000 subscribers and increases from there.
Mailchimp is a well-knowned email marketing service provider. It is great for starters, it is easy to set up and it provides an insightful user interface.
Adding a new subscribers to specific segments, Can be achieved using Mailchimp Groups + OptinMonster.
Mailchimp with its email marketing service has a free plan for up to 2,000 subscribers. However, should you want to use autoresponders or any other potent feature,
It is available on a paid plan.
Their email marketing service for paid plans start as low as $10/month, And can go up to $30 for 2,500 subscribers. The bigger your list grows, the more you pay.
MailerLite is an popular email marketing service provider; MailerLite let you to create responsive emails and autoresponders with A/B testing capability built in.
Sending targeted emails to specific subscribers is also possible with MailerLite. For startups, there is a free list size of up to 1,000 subscribers.
Besides the email service providers listed above, ActiveCampaign or HubSpot,
Are also two wonderful email marketing service providers you can invest into, which is a full-fledged suite of marketing tools. Once you have your optin form, In addition, if also your email marketing service in place, as explained above.
You are ready to start building your email list and making sales from your online business. If you have any contributions or inclusion to the above email marketing service provider list, please drop it in the comment box below.