Why Email List is Important for your Online Business
Are you in view of starting or building an email list?
However, are you having some uncertainties about why it is needed?
Probably you do not know how to start.
Look no further, because I will guide you through the process.
Lots of bloggers and online business owners do not know the value of building an email list,
Especially when they are starting.
Starting email marketing is very important to your online Business.
As a blogger, affiliate marketer or a content writer.
You need email marketing to drive in traffic and to build a brand for yourself.
Moreover, before you can start building an email list,
It is important you have the following
What you need to get started with Building an Email list
- You need a Blog, but if you do not have, slide into my awesome 5 step guide to start a blog. In 30 minutes, your blog should be live.
- Get a Niche for your Business:
Don’t know what niche to blog on?
Check my 10 best niche to blog and make money, make sure you know what online business is all about and what to do and the truth about online business.
- Start Affiliate Marketing on any program like shareasale, Amazon Associates.
Check out my affiliate marketing post for more details.
- Start Email Marketing.
If you don’t know how to start, just check in my ultimate guide to email marketing for beginner’s.
After that you, come back and continue here
What you should know about email marketing in this article
I will give you the ultimate reasons why building an email list is important.
In addition, you will know how to start building your email list – with my tip to tip guide.
Why building an email list is so important.
By the end of this article, you should have answers to all your questions about building an email list.
What is an Email List?
An email list is a special list of names and email addresses of people,
Who gave you permission to send them updates and promotions from your business.
You can build your email list through a marketing service provider,
In addition, send voluminous email notifications to everyone about your blog updates,
Online store, or other business services.
Why Building an Email List is Important?
Email marketing typically gives 4300% return on investment for businesses in the USA.
This is according to the Direct Marketing Association,
Because visitors become a subscriber by joining your email list from your blog,
And are verified by clicking on a link (double-optin) sent to their inbox,
This is because; they are interested in what you have to offer.
This creates a better ground to convert them into paying loyal customers.
In any online business, email list gets 10 times higher conversions than social media advertising.
This makes sense because email list is an incredibly powerful communication channel:
1. Email is Private
Email let your messaging or newsletter land into a user’s inbox.
There is no ranking system restrictive your reach. It is very straight and personal.
2. Email is focused and Purposeful
For a user to get updates from you,
A user must fill out a form to signup for your email list,
In addition, confirms their email address via double-optin.
Anyone going through all this process, obviously is interested in hearing from you,
Moreover, they are much more accessible to your message.
3. Email is Specific and Targeted
As earlier mentioned, your user as indicated interest already to your product or content.
Since you are familiar with what they like, to get results,
Ensure to deliver them highly important offers to get better results.
This is called segmentation, and I will write on this article later.
4. You Own Your Email List
Facebook, Twitter, or Google are not yours.
Your SEO efforts and social media campaigns,
Can be jeopardized when these platforms changes their company policies.
On the other hand, your email list is yours,
In addition, it is not subjected to decisions of other businesses.
5. Email is Secured
People read email directly from their inbox.
Your sent message is not on a publicized on timelines or newsfeeds.
In private, they can ask you questions with confidence.
Your user’s trust and connection are built gradually.
6. Emails are used severally daily
It is no news that Facebook has 1.4 billion and Twitter has 100 million day by day active users.
Nevertheless, it will be news to hear the number of people using Email daily.
Surprisingly, every web user has at least one email account.
Radicati found out that, there 3.8 billion active email accounts through a research.
Meaning half the earth’s population make use of email daily.
This is just why every smart business in the world has an email list.
However, this is why businesses spend thousands of dollars on social media advertising,
Just to get subscribers through their emails.
There is an understanding that email marketing is an excellent long-term investment,
With a very big Return Of Investment (ROI),
Because people will continue to receive messages at a very low cost for a long time.
You might be thinking of the benefits of social marketing against email marketing.
Probably; what about social media?
In fact, I have been asked severally,
Is email marketing not dead with the emergent of social media?
My best way to answer this question is,
For every signup into Twitter and Facebook,
What is asked before creating an account:
“Enter email address to create an account”
You see, it is an email address.
Facebook and Twitter know that emails are the most direct,
And consistent way of connecting with their customers.
Should you sign up using your phone number.
You will continually been asked for your email address to help you find friends,
Most importantly, for password recovery alternative
In addition, to send you intentional email messages.
You see that all social media platforms,
Are building an email list because they are smart.
The amount of lists collected helps their evaluation when selling their business.
Despite the fact that social media is a great way to get in touch with your audience,
It is vital to keep in view the opportunities social media platforms create.
Social Media and Email Marketing.
These platforms come and go.
Years back MySpace, FriendFeed, Google Buzz, Plurk and countless others existed.
Either of them or all are dead now or not important.
Facebook and Twitter are now famous in recent times,
However, not everybody take pleasure in these platforms.
Some people prefer Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, etc.
On the whole, your audience from either or some of these platforms.
91% of consumers check their email on a daily basis, according to research.
I am not of the opinion that social media is irrelevant.
It is important that you explore every chance to connect with your users,
Using these platforms.
In addition, ensure that any chance you explore guarantees you results.
See experts’ thought on Building an Email List.
Now, listen to top marketing experts about email marketing:
Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. – Joe Pulizzi – Founder Content Marketing Institute
If you’re not building an email list, you’re making a HUGE mistake. – Derek Halpern – Founder Social Triggers
Email is the most predictable driver of growth and sales in our business. I prefer email marketing over all other traffic channels. – Syed Balkhi – Founder WPBeginner
With these recommendations,
I believe you are now in the school of thought, that;
Building an email list is important for all businesses.
Now your next thought is, how do I start building an email list?
How to Start Building an Email List?
Now let us now talk how to get started.
But at this juncture, you have come to the reality why building an email list is so important,
And neglecting it, you know it is a mistake.
So let us look at the requirements get you start building your email list.
3 Things You Need to Build an Email List:
- A Having website or blog.
- Having an email marketing service.
- Having high-converting opt-in forms
Note that, of all these three requirements I have listed,
Can be set-up easily, without you hiring an programmer or having a programming and design skills.
In this blog post, I will channel my energy on the last two requirements.
If you do not have a website or blog until now,
Then read my systematic guide on how to start a blog.
Choosing the Best Email Marketing Service
We have many email marketing services providers.
But a lot of beginners prefer free alternative to save cost, well it is reasonable.
On the other hand, a number of these free platforms are not the best.
Yes, they are not the best. Because;
Some platforms label themselves as “email marketing service”; but they are not.
The truth is they offer free blog subscription through email,
Which allows your visitors to receive email updates for every of your a new blog post.
In reality, this is not true email marketing.
Disadvantages of using a free blog notification service:
- Your private email newsletters cannot be sent.
- To send an email, you must first publicly publish your post.
- Personalization of the email messages is impossible.
- A categorization subscriber by interests, demographics, or content type is not allowed.
- There is no analytical reporting.
- The numbers and percentages of users opening and clicking your messages are not known.
These reasons and more,
Is why I ALWAYS recommend using a professional email marketing service right from the onset.
However, they cost a little, but it is worth it.
Let quickly see the advantages of email marketing service.
Advantages of professional email marketing services are:
- Private mass sending of emails to your users is possible.
- Your subscribers’ activities are noted.
- Grouping your subscribers based on actions they take is also is possible and are reported.
- You can run A/B split tests to see which email subject line, content, and offers yield the best results.
- You get to see which country you have the most subscribers from.
- Your time zone choices can be adjusted, and send emails at the right time.
- You can see the email addresses of all your subscribers.
We have plenty of professional email marketing services online.
But I have bring together a list of the top email marketing services according to simplicity,
Cost-effectiveness, add-ons, and performance.
So, for small businesses,
I recommend using Constant Contact,
- They are one of the biggest email marketing services in recent times.
- They offer a 30 day free trial.
- They allow plenty of time for your set up and you start seeing the results immediately.
So by the end of 30 days, you are to pay (cost $20 / month) to continue building your email list.
You can start your free trial.
I recommend using SendinBlue or ConvertKit,
If an advanced and powerful marketing automation is what you are looking for.
These two are well known, amongst online business owners, they have their free trials as well.
After signing up with an email marketing service,
Including an opt-in forms to your website to enable visitors’ subscriptions is the next phase.
How to Grow and Getting More Subscribers Using Email List
According to one of OptinMonster campaign;
70% of visitors leaving your website will never return.
This is a very true statement, looking at your Google Analytics stats,
You will see the proportion of new visitors against returning visitors.
This is why it is important to convert
Every website visitors into a subscriber via their emails before they zoom off,
A typical web user uses just a few seconds glancing at a website.
This is only a minute time for engagement.
So if your email sign up forms are not located where your visitors sees it,
Then, such a user will be lost,
Because, the user will leave without subscribing to your website.
Note: Try not to make this mistake
One of the greatest mistake been committed by new bloggers is;
Not embedding a high converting opt-in forms at strategic places.
I highlighted the 14 high-converting places to put your optin form in my Email marketing post.
Some themes is built with a sidebar widgets, but this sidebar widgets do not convert well.
Your email marketing service provider,
May make available to you with codes to embed in your theme,
However, it calls for your knowledge on coding.
This is why I recommend my users to use OptinMonster.
This is the most potent conversion optimization service,
That helps converts abandoning website visitors into subscribers and customers.
With OptinMonster, you can without difficulty craft high-converting opt-in forms,
Like lightbox popups, floating header and footer bars, slide-in scroll boxes,
Full screen welcome mat, inline forms, and more.
OptinMonster optin forms
Its behavioral automation and customization tools make optinmonster the best email service provider.
OptinMonster allows you to automatically display diverse opt-in forms,
Based on the user’s intent, the page they are visiting, and their activities on your website.
A case in point,
The Exit-Intent® tool track your users mouse activity,
And display an intended opt-in form to them at the precise moment they are about to zoom off.
This helps you convert deserting visitors into subscribers.
Get started with OptinMonster today.
It is fundamental to have the appropriate tools,
But using them correctly is what makes the differences.
That is why, in email marketing strategy,
The most important thing to plan is segmentation.
What is email list segmentation?
Email list segmentation is the process of fractioning your subscribers,
Therefore, you can better personalize and customize your emails according to significance.
Your open rates and click-through rates will be increased greatly using segmentation.
No matter what kind of business you are starting or running,
The class of website you have, or what trade you are in.
Should you have a website, and you want to convert your visitors into returning customers,
In that case, you need to start building email list and getting them into your list.
I believe this blog post has helped you understand;
Why building an email list is important and helped, you get started on the right track.
If you liked this article, then please subscribe to my blog.
Originally posted 2020-06-21 11:00:00.