Blogging SEO, or Blog SEO, that is blogging ( Search Engine Optimization ) is one important aspect of every bloggers’ journey to ensure every blog post is scanned, crawled and noticed on search engines ( Google, Bing, Yandex and Baidu). This is a guide on SEO for Bloggers.
In recent times, blogging and SEO for bloggers is a very big concern that’s worth focusing and showing committed to, and this is to ensure that every web pages rank on SERPs.
Do you know that about 93% of every online experience begins with hooking up with search engine? And 92.04% of those online experiences which are the users depend on Google to link them back with a quality and relevant answers for their search.
Is Blogging SEO Important?
Yes, it’s very important. But it’s believed that blogging SEO is complex and that there’s no amount of blogging SEO strategies can have impact. Some thinks Google’s search engine is partial when picking blogs to display to its users.
Well I also thought of this years ago when I began to learn how to start a blog, I was not even sure of the blog SEO strategies to make use for and which of the many blog SEO strategies that’ll eventually work.
But the truth about Google’s search engine is that, it needs you for it to sustain its credibility and authenticity.
How, you may ask? Google is always craving for fresh, very high quality blog post or content that will provide the right solutions its users who are seeking for various answers online.
What is a Blogging SEO?
Blogging SEO is the process of optimizing and connecting your blog content to the needs of people or as a solution to what they are looking for thereby letting search engine to be acquainted with the quality and relevancy of your content. So this is the main focus of blogging SEO.
In this guide I’ll show you that blog SEO is not complex as you think and also part of my blogging tips and tricks.
What are the best blog SEO Strategies?
Here are the 10 best blogging SEO strategies that will help boost your search engine ranking.
- Finding great keyword opportunities to rank for
- Concentrate On Your Users’ Intent Rather Than Search Engines
- Take your time writing blog SEO-friendly headlines
- Make use of the right heading tags
- Optimize your page URL
- Be strategic with your links
- Uniquely create an enticing meta description
- Optimize your images
- Ensure your blog mobile friendly and reduce page loading times
- Promote your content
What are the 10 Blog SEO Strategies?
Let’s examine with what you should be doing before, during and after you have created a blog content.
1. Finding great keyword opportunities to rank for
The basic element or the first thing to do in starting out on blogging SEO strategy is how to do keyword research and getting to find the best keyword to rank for.
Now when you finally get that “best keyword” and how to use keywords in content writing for SEO and how to use keywords effectively is very crucial.
Avoid keyword stuffing so that Google won’t use its wrath hammer on you and penalize your blog site ranking in the SERPs.
The best way to rank high as a new blogger is following these three tips:
- Low difficulty
- High volume
- High click-through rate
These three tips will help in your blogging SEO to yield positive results. The main purpose here is to locate 3-5 head keywords that’s (1-3 word phrases) and one-two long tail phrases people are searching for.
Long-tail keywords generally have low traffic and competitions, but very valuable in your blog SEO strategy.
And how do you find keywords?
A good keyword tools is Twinword Ideas it’s (currently) a free tool you can use.
Input in a focus keyword phrase you want to rank for. Then, see what the search volume is and how competitive it’ll be to rank for that term.
Most excellent of all, you can use these Ryrob’s blogging tools it will give you added keyword research information.
Another added advantage is to this keyword tool is that, it gives you related keywords and word phrases people are looking for from Google’s search engine result page.
With these two tools, you can analysis every about SEO on your blog. But Ahrefs helps you look and analysis your competitors backlinks which make it an excellent tool over SEMrush. With this feature, you will know where your rivals are been mentioned, therefore you can do the same.
2. Concentrate On Your Users’ Intent Rather Than Search Engines
It was in time past that blogs or website rank base on the numbers of keywords in content. Keywords are used many times as possible just to be rank on the top position in SERPs. But things have changed recently.
Today, Google’s algorithm has place premium on quality content and how it solves the needs or answers the questions people are asking when they type in their query on search engines.
How does your content meets the user’s intent is what Google is asking. How does it solve their problems is what the purpose of your content of your blog should be. This is one of the most strategic areas of blogging SEO.
Having an optimized blog content that meets the needs of your users helps tells Google how relevant and qualitative your content this, in turn, Google helps to push your content to millions of its users.
For you to rank in this present day blogging dispensation, this blog SEO strategy is very key.
Follow this Blog SEO strategy to help address your audience’s problems and become an authority.
- The length of your competitor’s blog post and measure up with it.
- Adding helpful tips, like videos, supportive websites, downloadable outlines.
- Explaining and expanding some concepts for better understanding
- Putting yourself in the shoes of your readers and looking for what will make the post engaging.
Blogging SEO strategies is not all about writing or creating a 5,000-word blog post and assume that’s all about enhancing your blog SEO strategy. No, you need to answer the questions your readers are asking on the search engines.
By doing this, you are creating a space for relevant and targeted audience for your blog to becoming an authority and a brand.
With the recent Google featured snippet on search engine, you would gain position on its featured snippet part.
Featured snippets help answer the user’s question very quickly. But, has a small box which is not enough to answer a complete and elaborate answer.
So, when people click on the embedded link associated to the question, the link takes the user to the website or blog where the answer is found.
This can be a major booster from that small box to becoming search engine favourite, making it an important blogging SEO victory.
3. Ensure to create a Clickable and blog SEO friendly headlines
This seems to be one of the most complex skills in terms of blog SEO, but it’s not. You just need to be creative and have enough time to think of a clickable and SEO friendly headlines.
If you have created the world best article and not having an headline that’s clickable by people, then that article doesn’t exist. You need a compelling headline to get your content known online.
And as you carefully create a compelling headline, this will in turn lead to people reading your content, more shares and likes.
And the more Google knows your content is becoming popular, you’re rewarded with high CTR (Click through Rates) and a better position on the search engine ranking.
There are tips to writing compelling headlines;
First, your reader should know how their question or query will be answered from the headline and what benefit the article will be to them.
For instance, this post reads and promises 10 Blogging SEO Strategies that Get More Readers: SEO for Bloggers.
This is true because this is the same blog SEO strategy I used to achieve my hundreds of thousand readers monthly.
Your title must not be exaggerated or else you will be losing trust and authority, and should be avoided by all means.
If you fail to keep up to the promise according to your headline, you have hurt and destroy the trust they perceive from your title. Thereby leading to high bounce rate, and lower site ranking.
The second tip is to create an irresistible title; RathMath SEO plugin is one best wordpress blogging SEO tool that can help you achieve this feat.
A combination of positive, negative, emotional and power words are the best proven formulas for the best titles.
It’s also important from blogging SEO point of view, that you include your focus keyword in your headline. And your SEO title should be 60 characters and must contain the main keyword.
But ensure to write in your own SEO-friendly title that will do better in search results.
Even as you ensure your SEO title is compelling, you can play around with the structure.
4. Make use of the right heading tags
Making use of the right heading tags is the fourth blogging SEO we will be looking into. The H-tags are great blog SEO formatting options that are important for your bog post.
Google uses these H-tags to communicate and get information about what your blog content is about.
Here’s what Yoast have to say on how to apply headings to the content of your post.
I will detail how to make use of your headings in both WordPress and Blogger content editor. A proper use of headings is exceptionally important for blogging SEO.
These heading tags are scanned by search engine to discover the main purpose of your blog content, and this is why it’s very important for your on-page SEO to be crawled properly.
Now let’s look into how to accurately make use of these H-tags in order of relevancy for SEO.
Heading 1: These H1 tags must be used once and it’s mostly reserved for the main blog title which gives online users the main discussion of your content. It must contain your main keyword.
Heading 2: The H2 tags are the big information minister of your post. They are also vital for your blogging SEO and are great areas to emphasis in both your head and long-tail keywords.
Heading 3: These are tags mostly used as subtopics under the H2 tag. It’s also a communicator to Google of your post intent. This is where you make use of your related keywords in your content.
Heading 4-6: This is used to help enhance the arrangement and mode the content of your blog. These have the least amount of SEO value.
To enhance your blogging SEO, It’s important also that you include your main keyword in the first hundred-words of your content’s introduction.
And most importantly is how to use keywords in content writing for SEO, you must distribute your keywords evenly across the body of your post naturally, in a way that it will communicate your intent to your readers.
I still want to make it clear here again; avoid keyword stuffing its very dangerous to your web page and your brand. This is one key thing you must avoid while implementing blog SEO.
RankMath plugin is one free blogging SEO plugin with premium features that will help ensure you are hitting the points on the head.
5. Optimize your page URL
Another blog SEO strategy that’s important for the ranking of your blog is the optimization of the URL of your blog post. This is because, Google spider will crawl your blog post to know what the page is about.
Your page URL is so important that it tells search engine the intent of your post, and this is another reason you must include the target keyword here too.
Incorporating your main keyword in your post’s URL is a better way to optimize your content for blog SEO.
Other blogging SEO techniques are;
- Making use of lowercase letters: This will help you avoid duplicate content.
- Ensuring that your post slug is between 50 to 60 characters
RankMath can guide you to obtain a SEO-friendly URL for your page and give recommendations that will enhance your on-page SEO strategies.
6. Proper Placement of your links.
Let me emphasis here that search engine pay more attention to linked keywords than non-linked keywords or word-phrases.
This is another blog SEO strategy that must be employed. My reason for saying this, is search engine crawls through the text on your content looking for keywords.
Search engine weighs linked keywords than non-linked words.
Let me show you the three types of link to make use of in your blogging SEO strategy:
- Anchor Links
- Internal Links
- External Links
Let’s examine them individually
Anchor Links: These are links that help connect other areas in the same post. You can link other areas of the same post using table of content. Linking your main keywords using anchor link is an opportunity to boost your search engine optimization strategy.
Internal Links: This type of link help connect readers to other relevant content on your blog.
The secret behind using internal link is that, you connect all your web pages together letting search engine know and interpret your website or your blog effectively and assign authority to either the content or your site.
It also help readers navigate, discover other related posts that are important. This is one blogging SEO strategies I have been using for the period of my blogging career, and it has helped my ranking.
Lastly, is the external links.
External Links: From the name external you know what it means. Literally, it’s a link you provide for your readers to support what you are saying in your content.
For better understanding: you link to content on other person’s website.
Follow these tips for better external link usage and for better blog SEO optimization
- Link keywords to authority content.
- Ensure to link to first page on SERPs or with High domain sites—make better your site’s trustworthiness in the course of association
Though anchor links might not be too important to implement, but balancing your important internal and external links is key. Making use of 2 to 4 internal and external links each for every 500 is a good rule to follow
7. Skilfully Create an Attractive Meta Description
Meta descriptions are blogging SEO technique that Google uses to and display them to its users, telling them what your site is about.
These descriptions are those text that are displayed by search engines after your headline in SERPs. Meta descriptions help connect online users with your site.
So skilfully drafting a compelling description will help connect online user searching Google with some keywords and looking for answers to their problems.
Crafting an attractive Meta description is another terrific reason RankMath is WordPress SEO plugin.
Recommended Readings: How to build a WordPress Blog
RankMath gives you the opportunity to craft a compelling Meta description for your site rather than letting Google select them for you.
At the RankMath section of the WordPress content editor; you will see this at the edit snippet
How do I create an enticing Meta description?
1. 50-160 characters: This seizes the reader’s interest and doesn’t display in search engine results.
2. The Profit for the reader is known: The reader knows the gain they will get should they click on your site rather than the link underneath you.
3. One to two keywords should be included: This is to emphasis the user’s keyword in your content to correlate it with your article to give the user what your content is about. You must use it naturally.
If you constantly follow this blogging SEO strategy, in now time, your blog will gain terrific results. For sure you will need a more developed SEO services when your blog has received website search engine visibility and traffic growth.
These SEO services will help boost your blog SEO best practices within your blog pages, and also provide you other chances to level up your site rankings.
8. Images Optimization
Optimizing your blog images is another blogging SEO tweak for SEO boost. But it’s unfortunate that many blog and website owners forget this aspect of blog SEO.
Search engine will crawl your image and scan through the title and image alt text to know and understand so that it can categories your image so as to serve its users.
Renaming the file’s names with a short descriptive phrase which in your target keyword with help power up your SEO.
This is particularly essential for your feature image for the reason that it’s the one Google regularly gets indexed, pinned on image search results.
For example, renaming an image with a name img02.jpg with “digital-marketing-strategy” with “digital-marketing” as your target keyword, and the image would be picture of a digital marketing strategy.
Also make sure you keep the description within one hundred characters and it should be your own image not the one gotten from the internet, as those ones has already rank for someone’s else main keyword.
Note that your picture should reflect the intent of the content or message you’re trying to pass across and the hub for you to stuff your keywords.
After writing your alt tags within your pictures as part of your blogging SEO for your content, it’s important you do the following for further optimization:
Why do I Need To Optimize My Image for Blog SEO?
Optimizing your image for blogging SEO will help keep your blog’s load time low; and this is because Google’s recommended waiting time for any website to load is three seconds and anything more than that will result to visitors leaving your site to another.
Recommended Readings: Blogging Mistakes you must avoid
9. Mobile Friendliness And Low Page Loading Times
One of the blogging SEO strategy and factor uses to rank site is how mobile friendly your site is and the speed of your pages while loading for online users.
If feel irritating for online users to wait for minute(s) for a page to load, so is search engine not smiling to such act.
People won’t like to wait for more seconds if it exceeds 3s, so page loading times and mobile experience is very important in terms of blog SEO.
You must pay full attention to mobile UI and page speed, as this alone can reduce your ranking.
To help you keep in check of this blogging SEO factor, making use of these tools will help to check mate your site is doing;
Hiring a professional to your blog’s layout and mobile friendliness is best, but if your budget is not big enough to hire one, then a mobile-responsive theme like StudioPress will help deliver a good job
Following these steps to increase your page load times:
- Image optimization
- Uninstall irrelevant plugins (For WordPress Users)
- Use a good hosting plan for your blog
The ultimate point here is that your WebPages and blog post loads very fast within one-three seconds.
10. Promote your content
Promoting your blog content is another blogging SEO you must give your time to so you’ll be able to achieve utmost blog SEO results.
At the beginning of starting to blog, it always feels like you need more time to write and create more articles for your blog.
But the truth is if you are looking for more traffic and to increase your brand and domain authority, you must spend more time promoting than writing.
In terms of percentile, 20% for writing and 80% for promoting your content. Here’s my blog post on how to promote your blog content for maximum blog SEO results.
1. Writing Guest Posts:
This is one blogging SEO tactics used and still in use to gain traffic and authority. This is publishing your blog content no someone else’s site that has more SERPs ranking and authority and get backlink.
It tells search engine how qualitative and valuable your content is and as such rewards you with better search engine rankings.
2. Connecting with other bloggers:
If after choosing a blog niches where you have some authorities dominating, connecting with them will help promote your content and spread it to the world.
Following good blogging outreach strategy to achieve maximum results.
3. Sharing your new content on social media:
Another way to promote your blog contents is by sharing them a social media. If you share value and your content meets people’s need, you will be shock as how it will go viral.
So ensure to always share your new content on social media and remember to apply some hash tags.
4. Continuous promoting of older posts:
Adding new information and updating your old posts will help improve your blogging SEO and inform search engine that your old posts as be updated with latest information.
You can also re-share them with a new tweak on its titles.
5. Promoting content via your email list:
Newsletters and sales emails are a better ways to promote your content via emails and to inform your readers of important content they know not of.
Email list will help in promotes content via free eBooks download or product and services reviews.
6. Making Use Pinterest to pin you blog posts:
Pinterest is an exceptional extra engine to Google for blogging SEO, particularly even as you wait for more organic search engine traffic.
Though you may perhaps find that Pinterest traffic isn’t as consistent as Google search engine’s own, but for the reason that Pinterest’s algorithm isn’t as refine and complicated as Google, it’s however a completely more easier when first preparing out to rank and drive massive traffic to your site.
Pinterest Traffic sudden surge is an excellent option to look into for knowledge, to a great extent on this subject.
Conclusion on Blogging SEO
These 10 blog SEO strategies are actions that are very important to increase your blog traffic. But it’s important not to overpower yourself by executing everything at the same time.
Blogging is a long-term project and must be planned for, else you will not achieve the desires blogging SEO results.
Following these tips to enhance your blogging skills
- Create a Blogging Business Strategy
- Read relevant blogging books
- Take blogging course that’s important to your niche
- Consider hiring a digital marketing and content writing expert.
- Focusing on one or two things monthly
Note, in terms of blog SEO, don’t expect instant results or a quick outcome. Even if you implement all these 10 blogging SEO strategies in one day, you can’t get the maximum result immediately.
It would take up to five to six months or even more to start seeing the effect of the blogging SEO strategy you’ve implemented.
But when you starting seeing results, don’t relax, keeping researching for the latest SEO tips and tricks, take the right blogging and SEO courses.
Enhance your blogging skills by reading blogging books and ensuring you keep to date the SEO tips and strategies.
Frequently check your blogging SEO and analyse your blog content every three to five months. Research to know what’s up to date and improve on your strategies.
Most importantly, always put your audience in mind first, and this is because the whole essence of your blog is your audience.
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